![]() The alcohol in a hard seltzer beverage varies by brand, but ultimately it is a fermented cane sugar with added fruit flavors. But while more and more consumers are throwing back hard seltzers, what exactly are they drinking? What is hard seltzer? Of course hard seltzer is a mix of seltzer water and alcohol, but what kind of alcohol exactly? ![]() The hard seltzer craze has been one of the hottest summer trends of recent times, estimated to generate $2.5 billion in sales in the US this year, with no shortage of new seltzer brands jumping into the mix.
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